2020 marked the beginning of the digitalization of thousands of businesses and with it the appearance of new online buyers, generating a phenomenon that continued in 2022. Electronic commerce has represented a global revolution in terms of commercial transactions and in Spain it has doubled its business volume in the last 5 years.

With 30 million online buyers in 2022, the country is among the main e-commerce markets in the EU and abroad. . So much so that in Spain, approximately 24% of total purchases were made through the Internet in 2022. The number of online buyers is expected to grow by 25% to reach 37 million users in Spain in 2025. ( Source: Statista)

The market is increasingly attractive for online merchants from all over the world; The reason is that purchases through the internet and electronic commerce are clearly increasing year after year. In fact, the growth of the Spanish e-commerce market surpassed that of other European countries such as Germany, France and the United Kingdom.

Establishments related to clothing and auxiliary services to financial intermediation are the businesses that generated the most turnover thanks to electronic commerce in Spain

More than half of Spaniards (65% to be exact) bought online in 2022. Among them, half are women and the other half are men. Internet users belonging to the age groups 25-34, 35-44 and 45-54 are those who made the most online purchases.

The typical online buyer tends to be a man between 35 and 44 years old, busy and probably resident in a town of more than 100,000 inhabitants.

Regarding the average spending of Spanish Internet users, the vast majority spend between 27 and 105 euros on their online purchases.

Given this promising data, this is an excellent opportunity for online stores of any size and sector, so it is important to be well prepared to be successful in the coming months.

With our distribution warehouse we allow small and medium-sized online merchants, like you, to quickly ship and serve the Spanish and Portuguese market efficiently and economically.

Reliable and problem-free shipping is the most important factor for e-commerce in Spain. What are you waiting for to continue growing?

The trends that stand out the most in the ecommerce sector in Spain

1. Shopping on social networks:

The shopping trend on social networks is growing in the Spanish market and has a lot of room for growth.

2. Sustainability and circular economy:

71% of online buyers indicated that companies' sustainable measures influence when purchasing their products.

3. Flexibility in payments:

66% of Spanish consumers are interested in using the "Buy now, pay later" method.

4. Online reviews:

Almost four out of every ten Spaniards who are somewhat or very open to trying new brands do so because of good user opinions.

5. Loyalty programs:

Inflation has caused an increase in consumer interest in loyalty programs.

6. Personalized experiences:

79% of Spaniards would be willing to share personal data in exchange for personalized experiences.

7. Artificial intelligence:

Ecommerce companies will be able to take advantage of AI-powered programs to offer better service and save time.